Sunday

Semiotics theory of signs.

The theory of semiotics is based on the idea of sign processes and communication, this theory diverts into three seperate branches them being


Semantics: Relation between signs and the things to which they refer to.
Syntactics: Relations among signs in formal structures.
Pragmatics: Relation between signs and their effects on those (people) who use them

The relation between semiotics and our project is that the main character shares relation with some of the colours presented in the magazine advert for example in our magazine advert the main charater has a orange coloured top and blue coloured bottoms witch is also the same colours shown in the rest of the advert.The idea of pragmatics helped us catch viewers eye by all vibrant colours shown this mainly worked as the background is all black in contrast to the rest of the image creating a more bold effect. we also considered this when using a black on white effect for the information on release date so that it becomes more easier to read.

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