General Audience feedback.

Overall we ganthered alot of information mainly through Nmts such as youtube facebook and other various social networking sites.Our feedback from our audience came from a range who listen to funk as a primary source of music aswell as just overall music listeners.This helped as it pointed out how well we pulled off a funk genred music video as well as a general feedback from the audience. Some members of our audience were media students aswell this allowed a source of feedback that allowed us to improve our music video aswell as the production for example we gained information on how to improve our narrative as well as the editing itself in terms of lighting and sound levels as you can see aboveas well as below...

This is a compalation of props and location photos.

The Final Magazine advert

This was the developed idea of one of our magazine adverts we decided to do this so that we could compare both it still shares the idea of colours representing different emotions,we didnt decide to go for this idea as it didnt portray much from the album itself and its idea we wanted to portray.

This is the main magazine advert as you can see we have developed it into a real life

Character instead of just the animated one as you can see it shares the relation to the idea for example the use of different colours and the postion and stance in which the main character is standing . we changed the font slightly to relate to the genre more in the sense that it looks like it comes from the earlier era of the 80's and shares relation to funk albums from that era.We also kept with using differences in colour when displaying key information as you can see the main title is black when the background and further down you can see that the rest of track listings

TYPICAL GENRE CONVENTIONS

Through research we gained alot of information about codes and conventions about different genres of music rock and funk are the genrs we decided to discuss as they are the most relavent to out music video.

ROCK:

We found that a agreed convention of rock was that it was more performanced based rather than a narrative one.We also found that shot compostions were also similar for instance in most rock videos there a close ups of the instruments the members are playing.we also found that most rock videos have very flashy lights they may tie in sink with the lead singer who the camera time would be most spent on singing rhythm.Lighting may also seem dominant in rock videos as they can portray the image a band is going for e.g a darker lighting could be used for the darker side of rock for bands such as metallica.

The video itself may just consist of medium and long shots of the band performing at the start of the video.

FUNK

Funk is similar to the rock genre in the sense that its not realy narrative based but more of a performance side of genre when concerning music videos.Lighting and general colour scemes of the funk genre tend to be much more bright and colourfull rather than dark.Tempo wise of the cutting rhythm can vary from a laid back pace if not an up tempo feel to it. In terms of shot composition it seems that funk shares the same with rock genres as it tends to be just the front man of the band in most of the frame of the shot with remainder band members there. The biggest difference is that funk tends to be filmed as a live performance rather than just a music video specific for that song.

NARATIVE THEORY

Narrative theory simplified is just the breakdown of a narrative in a text developed by 4 heorists all called:Propp,todorov,levi-strauss and barthes. The narrative helps defie the story of the film itself After researching these theorists we tried to relate to some of there branches in narrative theory.

• In terms of todorovs theory of eqirilibrium our film starts off whith a simple happy egilibrium but then ends in a sad one as the main character is reminded of his past friend when doin this we arnt realy challenging any funk videos as most do not consist of any narrative as they are mainly performanced based.


• Our music video was woven with motifs and performance for example one of the main mottifs is the colour orange used to represent the emotion of arrogance,the film has short clips of the artist performing the song itself which allowed time for the narrative for the narrative to be also shown.

DIGIPACK ANALYSIS

Digipack1

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This is a quick analysis of digipacks and existing ones I have also analysed a digi pack concerning our genre of choice.

FINISHED MUSIC PROMO

This is now the finished edition as you can see we have added alot more footage such as a narrative part to the video.

• In the chorus the timelapse now has eddited parts of performance in it we decided to do this in order to have two aspects of a music video.
• We also fixed up some of the unsynced timing of the cuts with the track itself this allowed more time for more of the narrative to be portrayed.
• The problem it still sefferes is that the quality of the video when uploaded seems distorted not allowing much of the actions and lip syncs to be seen.